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Showing posts from August, 2014

Ice Bucket Challenged 挑戰冰桶

By now you are justifiably sick of watching videos of friends and celebrities dumping icy water on themselves. Search the word #icebucketchallenge on Instagram and you will get over a million hits. The latest social media phenomenon, intended to raise awareness for ALS (also known as Lou Gehrig’s Disease), began in June and had raged to an all-out Internet frenzy by mid-August. Gangnam Style is so two years ago.

The figures are staggering: in the U.S., the challenge has raised nearly US$80 million (HK$620 million) for the ALS Association in just a few short weeks. 2.4 million videos have been shared on Facebook and 5.5 million mentions have been logged on Twitter. Business schools around the world are re-writing their Marketing 101 course materials to analyze what many believe to be the most successful chain letter stunt in history.
The campaign has spread from a small coastal city in Florida to virtually every corner of the world – except perhaps North Korea and the Ebola-hit West …