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Showing posts from August, 2014

Ice Bucket Challenged 挑戰冰桶

By now you are justifiably sick of watching videos of friends and celebrities dumping icy water on themselves. Search the word #icebucketchallenge on Instagram and you will get over a million hits. The latest social media phenomenon, intended to raise awareness for ALS (also known as Lou Gehrig’s Disease), began in June and had raged to an all-out Internet frenzy by mid-August. Gangnam Style is so two years ago.

The figures are staggering: in the U.S., the challenge has raised nearly US$80 million (HK$620 million) for the ALS Association in just a few short weeks. 2.4 million videos have been shared on Facebook and 5.5 million mentions have been logged on Twitter. Business schools around the world are re-writing their Marketing 101 course materials to analyze what many believe to be the most successful chain letter stunt in history.
The campaign has spread from a small coastal city in Florida to virtually every corner of the world – except perhaps North Korea and the Ebola-hit West …

Pint-sized Heroes 未夠秤

They used to live in the same residential complex, attend the same school and ride the same bus every morning. They both grew up in devout Christian families and were taught to take an interest in society.
But 17-year-old Joshua Wong Chi-fung (黃之鋒) and 20-year-old Ma Wan-ki (馬雲祺) – better known as Ma Jai (馬仔) – can’t be more different from each other. Joshua is a household name and his spectacled face has appeared on every magazine cover. He is self-assured, media savvy and can slice you up with his words. Ma Jai? Not so much. He gets tongue-tied behind the microphone and fidgety in front of the camera. He is a foot soldier who gets up at the crack of dawn to set up street booths and spends all day handing out flyers for someone else’s election campaign.

The two young men were the subject of a recent documentary by first time British director Matthew Torne. Lessons in Dissent (《未夠秤》), an official selection at this year’s Hong Kong International Film Festival, centers around the “Mor…